We don’t mean your personal homepage, or your hobby related site. We’re talking about your online shop front, the site where your hosting reseller business is running.
Make sure your site looks professional. This means your own domain name of course. Don’t use something like geocities.com/yourname as your web address. Nothing would be more unprofessional than that… After all, if you are in the web hosting business and can’t get your own hosting… what does that tell your customer?
Use a professional looking temptlate for your site design. Hiring a designer is probably too expensive to start out with, but you can use a template by a free templates site. Just query Google for “free templates” and look for something with a clean and professional look.
Make sure your site is written in clear English (or whatever language your site is in). Ask someone to proofread for you, so you won’t miss out on any grammar or spelling mistakes.
Keep your website up to date. If you want to offer specials, make sure you don’t leave them on the site after their end date went by.